
Concerns such as thinning hair, loss of volume, and brittle strands are widespread, yet few treatments succeed in delivering both proven results and a sensorially pleasing experience. That’s why we’re thrilled to unveil the new fortifying routine for stronger and more resilient hair.
A New Era in Fortifying Hair Care
Designed for thinning, fragile hair or lacking strength and prone to breakage, this powerful new duo features a Fortifying Shampoo and Fortifying Conditionerboth enriched with Amaranth Peptides. Made for daily use, it offers a targeted response to one of the most widespread hair concerns.
This new routine stands out not only for its clinically tested performance but also for its vegan-friendly formulas, luxurious textures, and sensorial experience. Whether you’re looking for the best shampoo for hair fall or trying to make your hair feel stronger, this range will suit you.
What Makes the Fortifying Range Different?
Clinically Proven Results
Hair breakage can be caused by daily factors like brushing, heat styling, environmental exposure like pollution, stress, or even wearing tight hairstyles. Over time, these factors can weaken hair fibre and lead to visible thinning. The Fortifying Range is scientifically proven to reduce hair fall due to breakage by up to 5 times from the first use, leaving hair visibly stronger and more resilient*. Even 9 out of 10 people: felt that the products left the hair feeling fortified**.
Powered by Science and Nature
At the heart of this innovative collection is a carefully curated blend of fortifying peptides that work in harmony to reinforce the hair fibre and promote resilience:
Amaranth Peptides – Rich in proteins and amino acids, they offer exceptional strengthening action and add texture to the hair fibre, making the hair visibly thicker, fuller and more resilient. Combined with Lupin Biomimetic Peptides, which mimic the effects of collagen, they help reduce breakage and shedding.
Raspberry Oil – Rich in vitamin E, deeply nourishes and enhances shine for lengths that feel incredibly soft and silky.
Tsubaki Oil – Derived from the flower of Camellia Japonica, helps hair feel nourished and strong with a noticeably soft, smooth and glossy finish.
Ceramides and blend of Olive Oil and Castor Seed Oil – Help hair feel stronger, repaired and protected from damage caused by daily styling.
Meet the Fortifying Ritual
Fortifying Shampoo with Amaranth Peptides: Strengthen the hair fibre
This lightweight gel shampoo lathers into a rich, creamy foam that gently cleanses thinning and weakened hair while leaving it looking thicker and more resilient.
Best for: Weak, thinning, or breakage-prone hair
Texture: Airy lather or a silky veil
Fragrance: Vibrant and enveloping, blending elegant woody notes with sensual, soothing amber.
How to use: Apply the Fortifying Shampoo with Amaranth Peptides evenly onto wet hair, gently massage the scalp, focusing on the less dense areas while allowing the foam to glide through the lengths avoiding friction. Rinse the hair thoroughly. Follow with the Fortifying Conditioner with Amaranth Peptides for optimal results.
Fortifying Conditioner: Fortify and Illuminate Hair
This silky conditioner glides effortlessly through the hair leaving it visibly denser, revitalised and less brittle. Thanks to its lightweight, non-greasy formula, it’s ideal for daily use—even on fine or flat hair.
Best for: Fragile hair needing extra strength and moisture
Texture: Smooth, creamy
Fragrance: As for the shampoo, its vibrant and enveloping fragrance will offer you a spa experience at home.
How to use: After using the Fortifying Shampoo with Amaranth Peptides, gently squeeze out excess water from the lengths. Then apply the Fortifying Conditioner with Amaranth Peptides, massage gently from lengths to ends and rinse thoroughly.
Enhance the Fortifying Routine with the Iconic Cleansing Purifying Scrub with Sea Salt once a week
To maximise the benefits of the Fortifying Routine, use theCleansing Purifying Scrub with Sea Salt once a week, on days where you are not applying the Fortifying Shampoo. This iconic treatment, a true bestseller of Christophe Robin since 2013, is the essential first step in any haircare routine. It deeply purifies, rebalances, and exfoliates the scalp, creatingan optimal environment that enhances the effectiveness of the Fortifying Routine applied throughout the rest of the week, boosting its results.
Sensory Beauty with a Purpose
At Christophe Robin, our mission has always been to create effective hair care that indulges the senses. The Fortifying Range is no exception. The elegant packaging, luxurious textures, and delicate fragrance make this daily routine a moment of self-care. More than just functional, this routine elevates your experience—because beauty rituals should be as enjoyable as they are effective.
If you’ve been searching for a way to reduce hair fall due to breakage and help your hair look visibly stronger, this is the moment to take action, the Fortifying Range helps you rediscover the natural strength and beauty of your hair.
*Based on instrumental testing after application of the Fortifying Shampoo & Conditioner vs.control sample.
**Based on a consumer self-assessment test conducted on a panel of 120 people after 2 weeks of use of the Fortifying regimen.
