Shade Variation Shampoo With Florentina Iris Baby Blonde
£29.00
In stock | Usually dispatched within 24 hours
A purple toning gel shampoo designed to neutralise brassy or yellow tones in natural, colour-treated, or highlighted blonde hair. It revives the brightness of blonde hair, making it appear pure, fresh, and radiant.
Key Benefits:
✔ Neutralises unwanted yellow and warm tones for a pure blonde
✔ Refreshes colour between salon visits, keeping blonde hair looking fresh
✔ Hydrates and adds visible shine to hair
✔ Leaves blonde hair luminous, radiant, and revitalised
✔ Colour-Safe
Size: 250ml
Key Ingredients:
- Florentina Iris & Violet Pigments: Colour-corrects brassy and yellow tones
- Buriti Oil: Extremely rich in provitamin-A (beta-carotene), providing nourishment and shine
- Almond Butter: Rich in Omega-6 to enhance hair's shine and smoothness
- Vitamin Conditioning Complex: Nourishes and hydrates hair
Texture: A purple-coloured gel that transforms into a rich, luxurious lather.
User Trial Results:
✔ 93% said their blonde hair looked fresh
✔ 93% noticed visible neutralisation of brassiness
✔ 93% reported their blonde hair appeared brighter
✔ 9 out of 10 people saw a reduction in yellow tones
(After 2 weeks of using the Baby Blonde Shampoo & Conditioner)
Aqua/Water/Eau, Sodium Cocoyl Isethionate, Sodium Methyl Oleoyl Taurate, Cocamidopropyl Betaine, Fragrance (Parfum), Polyacrylate-33, Lauryl Glucoside, Sodium Chloride, Sodium Pca, Sodium Benzoate, Panthenol, Potassium Sorbate, Kaolin, Phytantriol, Polyquaternium-10, Saccharide Isomerate, Mauritia Flexuosa Fruit Oil, Guar Hydroxypropyltrimonium Chloride, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Glycerin, Hydrogenated Vegetable Oil, Trisodium Ethylenediamine Disuccinate, Iris Florentina Root Extract, Butyrospermum Parkii (Shea) Butter, Citric Acid, Sodium Citrate, Tocopherol, Moringa Oleifera Seed Oil, Sodium Hydroxide, Hc Blue No. 16, Basic Red 51.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
- Apply to wet hair.
- Gently lather and massage into the scalp.
- Rinse thoroughly.
- Follow with the Shade Variation Conditioner Baby Blonde to detangle and protect.
Pro Tip: For extra vibrancy, use regularly to maintain a fresh, cool blonde, especially in between salon visits.
Avoid contact with eye area. If contact occurs, wash thoroughly with water.
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Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.
Hydrating & long lasting fragrance
I've found it so hard to find a hydrating purple shampoo, they're usually all so drying!! I used this alongside the baby blonde conditioner and my hair looks & feels amazing. I love the fragrance aswell, smells like parma voilets and lasted all day. A summer staples for sure.
by Kate
Nourishing and not too intense!
Usual purple shampoos really dry my blonde hair out but this is super nourishing and hydrating and doesn't have that chemical smell! The packaging is also really cute.
by Maxine
Love this prouduct
Used this shampoo a few times now and I can really see a change in my hair. The colour is a lot less brassy and looks like I have had a toner over it in the salon. The smell of this shampoo is lovely as well leaves your hair smelling great for days.
by Lily
LOVE!
This was the most incredible blonde shampoo and left my hair a stunning white blonde shade without making it too ashy. My hair was also left feeling super soft and shiny. I would definitely recommend this to any blondes looking to tone brassy hair.
by Ellie
Must Have
A great shampoo and conditioner to keep my blonde tones fresh in between treatments, paired with the Mask its the perfect trio!
by Katie
A must have for all blondes!
Absolutely love this shampoo! My hair feels so soft, smells amazing and looks brighter after every wash! I have bleached hair, and this is perfect for keeping it healthy, hydrated and keeps it looking brighter for longer in between colour appointments!
by Ella
The BEST yet
As someone with salon bleached hair, I have tried every purple shampoo on the market. Most of them help with the brassy tones, but will leave my hair dehydrated. This is hands down the best I have used, and left my hair looking like I had just stepped out of the salon. It left my hair feeling soft, and my hair looks freshly toned. Thank you Christophe Robin!
by Olivia