Shade Variation Shampoo With Florentina Iris Baby Blonde

This purple shampoo neutralises brassiness and yellow tones while hydrating, leaving blonde hair bright, fresh, and luminous.

£29.00

Quantity:

In stock | Usually dispatched within 24 hours

Side-by-side comparison of long blonde hair before and after treatment, showing improved texture on the right, with text reading BEFORE under the left image and AFTER under the right image.

A purple toning gel shampoo designed to neutralise brassy or yellow tones in natural, colour-treated, or highlighted blonde hair. It revives the brightness of blonde hair, making it appear pure, fresh, and radiant.

Key Benefits:

✔ Neutralises unwanted yellow and warm tones for a pure blonde

✔ Refreshes colour between salon visits, keeping blonde hair looking fresh

✔ Hydrates and adds visible shine to hair

✔ Leaves blonde hair luminous, radiant, and revitalised

✔ Colour-Safe

Size: 250ml

Key Ingredients:

Florentina Iris & Violet Pigments: Colour-corrects brassy and yellow tones
Buriti Oil: Extremely rich in provitamin-A (beta-carotene), providing nourishment and shine
Almond Butter: Rich in Omega-6 to enhance hair's shine and smoothness
Vitamin Conditioning Complex: Nourishes and hydrates hair

Texture: A purple-coloured gel that transforms into a rich, luxurious lather.

User Trial Results:

✔ 93% said their blonde hair looked fresh

✔ 93% noticed visible neutralisation of brassiness

✔ 93% reported their blonde hair appeared brighter

✔ 9 out of 10 people saw a reduction in yellow tones

(After 2 weeks of using the Baby Blonde Shampoo & Conditioner)

Aqua/Water/Eau, Sodium Cocoyl Isethionate, Sodium Methyl Oleoyl Taurate, Cocamidopropyl Betaine, Fragrance (Parfum), Polyacrylate-33, Lauryl Glucoside, Sodium Chloride, Sodium Pca, Sodium Benzoate, Panthenol, Potassium Sorbate, Kaolin, Phytantriol, Polyquaternium-10, Saccharide Isomerate, Mauritia Flexuosa Fruit Oil, Guar Hydroxypropyltrimonium Chloride, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Glycerin, Hydrogenated Vegetable Oil, Trisodium Ethylenediamine Disuccinate, Iris Florentina Root Extract, Butyrospermum Parkii (Shea) Butter, Citric Acid, Sodium Citrate, Tocopherol, Moringa Oleifera Seed Oil, Sodium Hydroxide, Hc Blue No. 16, Basic Red 51.

For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.

Apply to wet hair.
Gently lather and massage into the scalp.
Rinse thoroughly.
Follow with the Shade Variation Conditioner Baby Blonde to detangle and protect.

Pro Tip: For extra vibrancy, use regularly to maintain a fresh, cool blonde, especially in between salon visits.

Avoid contact with eye area. If contact occurs, wash thoroughly with water.

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